Posted by Brandon at 7:29 am
I’ve learned a great deal of my knowledge not in the classroom, but by reading articles online. Being able to keep up to date and spot trends can be a huge advantage. Here are a few links to help you to do:
Mixergy
Vayner Media Blog
Fast Company
Venture Beat
Seth’s Blog
BootStrapping Blog
The Freestyle Entrepreneur
If you know of any other links, please post them below.
Posted by Brandon at 3:15 pm
If you wait too long to plan your online “strategy”, you may miss out on the opportunity. Just do it, and you will learn what works and what doesn’t. Thoughts?
Posted by Brandon at 3:49 pm
I completed the website for the Rochdale Roca House and made my donation just in time to get it matched! Thanks again for the support!
Posted by Brandon at 12:15 pm
Ok, so you’ve got someone to visit your website once. What if you wanted them to visit again, and again, and again? Ooh, that’s hard, isn’t it? Not really. Most websites are about me, me, me and me! Ever notice how tons of websites have an About Us page. Frankly, who gives a damn about you? No one! Everyone who gets to your business or your website or reads your brochure wants to know what’s in it for them! Yet, all communication that goes out is based on me.
Do something constructive. Put your ego in cold storage and start re-engineering your website and your internet marketing to give information to your customer.
Posted by Brandon at 9:56 pm
Source: Startup Nation
Startup businesses sometimes rush to advertise in the wrong places. They see glamour in certain vehicles, such as general interest magazines or cable TV, only to find that their costly ads don’t really bring customers in the door.
Today’s emphasis needs to be on local marketing – reaching individual communities with specialized messages. The bygone era of mass marketing, populated mostly by big companies that could afford that kind of thing, is being replaced by what marketing mavens are calling “mass personalization.”
The latest trend is to bring marketing down to the neighborhood level and make it personal to the customer. Tom Feltenstein, a top local marketing proponent, advocates targeting your marketing efforts to specific neighborhoods, “making sure your message is delivered only to people most likely to be your customers — those within 10 miles or 10 minutes of your door.”
