My Thoughts on Twitter
Posted by Brandon at 8:17 am
My friend Jeff posted a great article about Real Estate Agents on Twitter and I figured I would give my .02 cents. Here’s my reply:
I 100% agree with you Jeff. In my opinion, many agents join twitter because they’ve heard it’s the holy grail, then start posting their listings, thinking they’re going to find more buyers/sellers. They’ll be quite surprised to find that very few people will browse their listings and end up complaining about how twitter doesn’t work.
Truth be told, twitter is a relationship-building tool. NOT a sales tool. These relationships take time and require continuous engagement, rather than popping in every time you have a listing. Prove to the rest of the community that you’re not a robot and people will start to follow you.
Any person with sales experience should know it’s all about the relationship, and I find it surprising that many agents forget this when joining twitter.
Please feel free to comment below!
