My Thoughts on Twitter
Posted by Brandon at 8:17 am
My friend Jeff posted a great article about Real Estate Agents on Twitter and I figured I would give my .02 cents. Here’s my reply:
I 100% agree with you Jeff. In my opinion, many agents join twitter because they’ve heard it’s the holy grail, then start posting their listings, thinking they’re going to find more buyers/sellers. They’ll be quite surprised to find that very few people will browse their listings and end up complaining about how twitter doesn’t work.
Truth be told, twitter is a relationship-building tool. NOT a sales tool. These relationships take time and require continuous engagement, rather than popping in every time you have a listing. Prove to the rest of the community that you’re not a robot and people will start to follow you.
Any person with sales experience should know it’s all about the relationship, and I find it surprising that many agents forget this when joining twitter.
Please feel free to comment below!
Great reply to Jeff’s post Brandon. Jeff and I have regular discussions around business, social networking and life in general. One thing that you and Jeff noted was that Twitter is a tool for collaboration between people, not the means to send the message. Twitter is only effective where there is trusting relationship built. I mean, come on, this is called social networking, not asocial networking! When the real estate agents use Twitter as a one way method of communications, it’s totally asocial. No wonder it’s unsuccessful; there is no personality behind the communications.
Using the right tool for the right job is a rule that all good tradespeople live by. In business, it is no different and when people whine about how ineffective twitter is, you nailed it when it begins with a human interaction; face to face is best, a phone call in the worst case scenario. Relationships take care, trust and time to build; Twitter only is a means when the bull work has been done long before a tweet gets sent out.
Keep up the good work and it was great to see you earlier today!